How we helped Liz pitch the CEO for a 9-digit budget

How we helped Liz pitch the CEO for a 9-digit budget

Project

Budget Request

Industry

Beauty

Country

US

Year

2022

ORDINARY WORLD

Liz, a senior VP, faced the daunting challenge of convincing the CEO to approve a 9-digit budget for a critical global rollout.

Call to adventure

She had nine extremely dense spreadsheets and only five minutes to make her case—she couldn’t see how to make it work.

Client original

OUR Magic gift

We dove into the massive dataset and emerged with a visual story that illuminated the problem and framed the initiative as an absolute necessity.

Discovery and ideation

Discovery and ideation

Final product

Final product

What was so impressive was his ability to not only interpret the data but to distill it down into a narrative. He approaches his work with an intellectual rigor that sets him apart.

What was so impressive was his ability to not only interpret the data but to distill it down into a narrative. He approaches his work with an intellectual rigor that sets him apart.

Elizabeth Nolan

SVP / Global Creative Director

Before

After

Before

After

Before

After

ORDEAL & REWARD

Equipped with an impactful in-room presentation and a granular pre-read, Liz was proud of her pitch and confident to stand in the spotlight.

RETURN WITH ELIXIR

A precisely crafted pitch not only mitigated anxiety but maximized Liz’s chances of securing the budget and strengthening the brand.

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