How we helped Liz pitch the CEO for a 9-digit budget
How we helped Liz pitch the CEO for a 9-digit budget
Project
Budget Request
Industry
Beauty
Country
US
Year
2022
ORDINARY WORLD
Liz, a senior VP, faced the daunting challenge of convincing the CEO to approve a 9-digit budget for a critical global rollout.
Call to adventure
She had nine extremely dense spreadsheets and only five minutes to make her case—she couldn’t see how to make it work.
Client original
OUR Magic gift
We dove into the massive dataset and emerged with a visual story that illuminated the problem and framed the initiative as an absolute necessity.
Discovery and ideation
Discovery and ideation
Final product
Final product
What was so impressive was his ability to not only interpret the data but to distill it down into a narrative. He approaches his work with an intellectual rigor that sets him apart.
What was so impressive was his ability to not only interpret the data but to distill it down into a narrative. He approaches his work with an intellectual rigor that sets him apart.
Elizabeth Nolan
SVP / Global Creative Director
Before
After
Before
After
Before
After
ORDEAL & REWARD
Equipped with an impactful in-room presentation and a granular pre-read, Liz was proud of her pitch and confident to stand in the spotlight.
RETURN WITH ELIXIR
A precisely crafted pitch not only mitigated anxiety but maximized Liz’s chances of securing the budget and strengthening the brand.
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True change is born
of great stories.
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True change is born
of great stories.
Let's tell yours.
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True change is born
of great stories.
Let's tell yours.
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True change is born
of great stories.
Let's tell yours.
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True change is born
of great stories.
Let's tell yours.
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